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Marketing

Jaipur Dairy sells its milk & milk products through a network of over 5327 retail outlets spread over Jaipur city and near by 100 towns. The retailers are the most important segments of Jaipur Dairy and are given all care and attention. They are regularly trained on various aspects of Customer satisfaction. We have ensured that the consumer should not travel / walk more to fetch milk for his / her daily consumption. With this intention, strong networks of retail outlets have been made. Supply of liquid milk is made twice a day for benefit of the consumers. Liquid milk is dispatched to rural area through a contracted fleet of insulated vehicles. Jaipur Dairy was among the first 8 dairies to be selected by NDDB for countrywide launch of Mnemonic symbol campaign. Now we have shifted to our symbol to make our brand more prominent in Rajasthan.
 
The milk and milk products are sold through a network of a mix of own, shop agencies, various institutions and Saras Milk Parlors.
 
Jaipur Dairy has taken utmost care to satisfy and delight its customers and consumers. We have launched many consumers’ incentive and sale promotion schemes during last few years like ‘Double Dhamaka’, ‘Triple Dhamaka’,Saras Dhoom, ‘Home Delivery Schemes’ etc. The ‘Customer Satisfaction Index’ is an indicator of the performance of the Jaipur Dairy.
 
Jaipur Dairy has also started marketing ghee in rural area through dairy cooperative societies. The results of the same have been overwhelming and presently we are selling over 85 MT per month of ghee through DCSs.  
 
Distribution Network
 
Distribution channel can be divided in two categories:- 
 
a) Urban Distribution Network
 
b) Rural Distribution Network
 
Urban Distribution Network
 
a) Milk Distribution Network
 
Earlier Distribution Network
 
1. Fourteen Distributor in 2003 for Milk supply.
 
2. Two Vehicles For Department supply.
 
Current Distribution Network :
 
1. Fifty eight Zones for city supply.
 
2. Total Twenty Nine Distributors .
 
3. Two Vehicle  for retail Stores Milk & Milk products supply.
 
4. Three Vehicles for department supply i.e. Army Supply, Hospital Supply etc.
 
b)Fresh Product Distribution Network
 
Previous Distribution Network:
 
1. Fifteen Distributors in 2003 for Fresh Product Supply in Jaipur City
 
2. Two Distributor for exclusive Saras Parlour supply.
 
Current Distribution Network:
 
1. 28 Distributors for fresh product supply in Jaipur City.
 
2. Two Distt. for exclusive Saras Parlour supply.
 
3. One mobile vehicle for M.B 186 (RCDF), 147(Secretariat), 116(Vidhansabha) supply.
 
 
d) Ghee Distribution network
 
Previous Distribution Network:
 
1. Fifteen Distributor for Ghee Distribution.
 
2. Jaipur Dairy has also started marketing Ghee in rural areas through dairy cooperative socities.
 
Current Distribution Network:
 
1. Thirty Six Distributor for Ghee distribution.
 
2. Jaipur Dairy has started marketing ghee in rural areas through dairy cooperative socities. The results of the same have been overwhelming and presently we are selling over 85 MT per month of ghee through DCS's
 
 
 
Retail Outlet Network 
 
 
Jaipur Dairy used to sell  its milk & milk products through a network of over 1800 retail outlets spread over Jaipur city and near by 50 towns in 2003 and currently Jaipur Dairy has a network of over 5327 Retails outlets over Jaipur City and near by 100 towns. Outlets of Saras Categorization as under:
 
* Booths
 
* Shop Agencies
 
* Instituions
 
* Saras Parlour
 
 
 
Retail Outlet Network in Urban Areas
 
* Booths - 746

* Shop Agency- 4521
 
* Parlours sixty run by Private Party.
 
Milk Parlor- 186 ( RCDF) Parlour run by Jaipur Dairy
 
Milk Parlor- 1581

Milk Parlor-147(Sachivalay)

Milk Parlor-222 ( Muhana Mandi)

Milk Parlor-223 ( Rajasthan High Court)

Milk Parlor- 224 ( Rajasthan Housing Board)
 
 
 
* Modern Trends
 
 
1. Reliance Fresh
 
2. Metro

3.Easy day

4. Hyper City
 
5. Big Bazar
 
* Canteens
 
1. Vidhansabha
 
2. Amer run by Jaipur Dairy
 
 
Retail Outlet Network in Rural Areas
 
* Shop Agency - 1300
 
* Parlours- 6 Rural Parlours & 8 Highway Parlours
 
Rural Distribution Network
 
a) Milk Distribution Network
 
Earlier Distribution Network:
 
Eleven Distributors for eleven Routes.
 
Current Distribution Network:
 
Twenty eight Distributor for 28 Routes ( One Distributor for one Route).
 

 
 
Distribution for Delhi Supply
 
* Distribution of SARAS products in Delhi one Sole Distributor.
 
* One Milk Parlour also  at Bikaner House Delhi.